What they do

Charity Bank finances social enterprises, charities and community organisations with the support of depositors and investors who want to use their money to facilitate real social change. They attract organisational investors (charities, public sector and business) and also offer individual savings products, including a Cash ISA.  Collectively, all of the above enable the Bank to lend to charity or community projects, many of whom find it difficult to obtain finance from the high street banks.

Their needs

  • To convince investors that they are a serious and credible financial organisation.
  • To convince loan and smaller customers that they are indeed an ethical bank with the interests of community projects at heart.
  • To avoid being a victim of banker-bashing!
  • To deliver all of the above with a relatively small team.

What we did

 Key results

  • Media coverage increases year on year
  • Increases in investments attracted from key audiences year on year
  • Increases in community project loans granted year on year
  • New impact reporting receiving more positive feedback from target audiences
  • Ongoing partnerships with other relevant bodies (like National Ethical Investment Week) developed and leveraged.

 

Charity Bank think ethical save ethical campaign website   Ethical savings media coverage